A construction equipment manufacturer sells tractors and other farming equipment to individual farmers, large agricultural cooperatives, food processors, and the government. The company operates solely in the Midwest region of the United States. Which of the following structures is most appropriate for this organization?

Question

Quizplus · Accepted Answer

A market structure is most appropriate because the company sells to different types of customers (individual farmers, cooperatives, processors, and the government), each with unique needs and purchasing processes.

A Construction Equipment Manufacturer Sells Tractors and Other Farming Equipment