A marketing manager championed expansion into Eastern Europe, but sales failed to materialize. Instead of recommending exiting from that market, he or she insisted that growth would occur. This is an example of which of the following cognitive biases?
A)Projection
B)Ego- defensiveness
C)Frequency
D)Cognitive dissonance

Question

Quizplus · Accepted Answer

Ego-defensiveness is when individuals defend their decisions or beliefs to protect their self-esteem, even in the face of contrary evidence.

A Marketing Manager Championed Expansion into Eastern Europe, but Sales