At a trade show, a manager discusses with his competitor several different ideas on how to serve customers better. The competitor then uses some of these ideas in her organization. This is an example of ________.

Question

Quizplus · Accepted Answer

Normative isomorphism refers to the process by which organizations in a field become more similar in response to the same set of expectations, often in the form of shared values, beliefs, or practices. In this scenario, the manager and competitor both operate within the same field and are exposed to similar expectations from customers. By discussing different ideas for better customer service, they are engaging in normative isomorphism; the competitor then adopting some of these ideas further reinforces this process. Natural selection, collusion agreements, and coercive isomorphism are not applicable in this scenario.

At a Trade Show, a Manager Discusses with His Competitor