Snuff-It Had Always Promoted Its Various Snuff Products as Being

Snuff-it had always promoted its various snuff products as being 100% pure It had approximately 60% of the market for this product. A competitor, Interesting Plant Products, without investigating Snuff-it's product, was bringing out a new line of snuff products which would be in direct completion with Snuff-it. Interesting Plants began an advertising campaign which suggested that Snuff-it's products were less than 100% natural, which was not the case. Which of the following is TRUE?

A) A product cannot have a reputation which can be damaged
B) Interesting Plants has committed the tort of injurious falsehood
C) Interesting Plants has committed the tort of defamation.
D) Snuff-It must prove actual loss for damages to be awarded
E) Interesting Plants is merely engaged in normal business competition in a free market