First mover advantage occurs where an organisation is less well off than its competitors as a result of being first to market with a new product.

Name: First mover advantage occurs where an organisation is less well off than its competitors as a result of being first to market with a new product.
Brand: Quizplus
Rating: 5.0 (68 reviews)

Question

Quizplus · Accepted Answer

First mover advantage refers to the benefits an organization gains by being the first to enter a market with a new product, not being less well off.

First Mover Advantage Occurs Where an Organisation Is Less Well