The possibility of transferable marketing means that firms like Coca Cola must devise independent marketing campaigns for every country.

Name: The possibility of transferable marketing means that firms like Coca Cola must devise independent marketing campaigns for every country.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Transferable marketing implies that firms can use similar marketing strategies across different countries, adapting only where necessary, rather than creating entirely independent campaigns for each country.

The Possibility of Transferable Marketing Means That Firms Like Coca