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What Is 'Benchmarking

Question 13

Multiple Choice

What is 'benchmarking'?


A) Setting a standard (benchmark) that acts as a strategic objective for the firm to achieve
B) A performance appraisal system for evaluating the contribution each member of staff makes to overall performance
C) Evaluating an organisation's performance relative to others which are best in class
D) A method of raising quality standards by comparing current performance with last year's data to ensure things improve year on year

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