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Boris Wanted to Buy a Life-Like Owl for His Office

Question 37

Multiple Choice

Boris wanted to buy a life-like owl for his office for Halloween. He found the owls in an aisle at Zellers that had costumes, candy, and decorations. This special section is an example of a(n) :


A) point-of-purchase area
B) gondola display
C) promotional area
D) freestanding fixture
E) consumer motivator

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