In the cereal aisle at the supermarket, Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level, Fruit-Loops and other brands appealing to children were just at his son's eye level. What kind of merchandise presentation is the supermarket using on this aisle?
A) Idea-oriented presentation
B) Tonnage merchandising
C) Colour presentation
D) Vertical merchandising
E) Frontal presentation

Question

Quizplus · Accepted Answer

Vertical merchandising is a strategy where products are placed at different heights to target specific age groups or demographics, such as placing children's cereals at a child's eye level and adult cereals at an adult's eye level.

In the Cereal Aisle at the Supermarket, Reese Noted That