Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer. This is an example of:
A) idea-oriented presentation
B) colour presentation
C) frontal presentation
D) vertical merchandising
E) tonnage merchandising

Question

Quizplus · Accepted Answer

Frontal presentation involves displaying products with their front facing the customer to highlight the product's features or packaging, which is what Blockbuster does with tape boxes.

Blockbuster Video Rental Stores Typically Place the Most Current Tape