The objective of Huff's Gravity Model is to:
A) determine the hierarchy of retailing activities according to the assortment of merchandise available
B) define the relative ability of two cities to attract customers from the area between them
C) create a comparative model that allows the retailer to determine the ideal location
D) determine the probability that a customer residing in a particular area will shop at a particular shopping centre
E) define the relationship between the size of a shopping area and the area's income levels
Correct Answer:
Verified
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