Zany Brainy appeals to the over-30-years old parents who have children under the age of 10 and who have annual incomes of more than $50,000. These parents are the store's:

Question

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The target market refers to the specific group of consumers a business aims to reach with its products or services. In this case, Zany Brainy is targeting parents over 30 with children under 10 and incomes over $50,000.

Zany Brainy Appeals to the Over-30-Years Old Parents Who Have