Talbots is a catalogue and a specialty store retailer. Its target market is 35-to-55-year-old women. Sixty percent of its customers are college-educated with an average family income of $75,000. Talbots offers private brands, moderate to better-priced women's classic apparel, shoes, and accessories. Its stores are located in village locations and upscale regional malls. Synergies among the store, catalogue and website operations provide a competitive advantage over other retailers. This is a description of Talbots':
A) merchandise budget plan
B) organizational structure
C) mission statement
D) retail strategy
E) marketing objective
Correct Answer:
Verified
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