Fingerhut is best known as a catalogue retailer selling a variety of merchandise. Their reach is over 500 million homes with a target market of households with annual incomes between $15,000 and $35,000. Fingerhut offers unique payment plans to meet the needs of their customers and has a sophisticated database management technique that targets
Marketing activities and minimizes credit risks. This is an example of a:
A) marketing segmentation
B) merchandise assortment pan
C) mission statement
D) retail strategy
E) retail classification
Correct Answer:
Verified
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