How Would a Locally Owned Fitness Centre Develop a Sustainable

How would a locally owned fitness centre develop a sustainable competitive advantage over a chain like Gold's Gym?

A) Utilize a computerized database management system to monitor visitors and out of town guests
B) Advertise in health and fitness magazines
C) Develop relationships with members by offering unique work-out programs with assigned instructors recommending specific routines to suit their needs
D) Reduce membership fees
E) Offer more classes