The parking lot of the Chevy Café contains four vintage restored Chevrolets from the 1950s and 1960s. The café building is painted the same colour blue as used on 1964 Chevrolets. The booths inside are made to look like car bench seats. The food served is limited to burgers, hotdogs, shakes, and fries. The café's image as a retro place to eat is an example of the implementation of a/an____________ strategy.

Question

Quizplus · Accepted Answer

The café's image as a retro place to eat is an example of a positioning strategy, which involves creating a specific image or identity for a product or service in the minds of the target audience.

The Parking Lot of the Chevy Café Contains Four Vintage