Customers that shop at Books-A-Million find that it has a marvellous selection of books with a helpful and friendly staff. In addition, they can enjoy a peaceful place to read while sipping a cappuccino at the in-store coffee shop. Their perception of the store Indicates its___________strategy.
A) positioning
B) retail feedback strategy.
C) perceptual retailing
D) imaging
E) visual merchandising
Correct Answer:
Verified
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