Florist Bruce Penney Enjoyed His Retail Floral Business, but His

Florist Bruce Penney enjoyed his retail floral business, but his real love is kites. When a store site became available near his Ottawa shop, he opened Kite Corner, a store devoted to selling kites and anything associated with kites. Both stores are doing well, and Bruce splits his time between the two establishments. Bruce recognized a/an ________ opportunity.

A) market penetration
B) horizontal integration
C) vertical integration
D) unrelated diversification
E) related diversification