Ellie loves to read and would like to establish her own bookstore, which would stock her favourite books. However, the consumers in her area are very loyal to Coles, so she is concerned about not being able to compete successfully. For Ellie, Coles is a/an:

Question

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Coles represents a barrier to entry for Ellie because it is an established competitor with a loyal customer base, making it difficult for her new bookstore to attract customers and compete effectively.

Ellie Loves to Read and Would Like to Establish Her