Lilly wanted to open a home improvement category specialist store, but did not because of the size of the local Kent and Home Depot stores. The condition of the retail market that discouraged her was the________ of the competitors.

Question

Quizplus · Accepted Answer

The scale economy refers to the cost advantages that larger companies like Kent and Home Depot have due to their size, which can discourage smaller competitors from entering the market.

Lilly Wanted to Open a Home Improvement Category Specialist Store