Home Depot operates home improvement stores in major Canadian cities. Home Depot management has learned that different merchandise is needed to satisfy the different needs of the customers living in different areas of the country. What kind of retail market segmentation has Home Depot used?

Question

Quizplus · Accepted Answer

Home Depot has used geographic segmentation, as they are tailoring their merchandise to meet the needs of customers in different areas of the country.

Home Depot Operates Home Improvement Stores in Major Canadian Cities