The Sleep Store sells mattresses, pillows, sound machines, and any other item that could enhance a customer's sleep. The store is popular because many people are unable to enjoy a full night's sleep, and Sleep Store offers products that promise comfortable sleep. The Sleep Store therefore uses________ segmentation.

Question

Quizplus · Accepted Answer

The Sleep Store uses benefit sought segmentation, as it targets customers based on the specific benefit they are seeking, which in this case is a comfortable and full night's sleep.

The Sleep Store Sells Mattresses, Pillows, Sound Machines, and Any