A ______ develops when a firm's marketing program is designed to sell merchandise and services to other distributors rather than to retail customers.
A) multilevel network
B) pyramid scheme
C) party plan
D) commission
E) general merchandise retailer

Question

Quizplus · Accepted Answer

A pyramid scheme involves recruiting other distributors to sell products rather than focusing on selling to retail customers, often emphasizing recruitment over actual product sales.

A ______ Develops When a Firm's Marketing Program Is Designed