Ben saw a half-hour TV show with George Foreman on it. During the show Foreman was showing how to prepare a variety of foods so that they would be totally fat-free. Each item was prepared using a special cooker. During the show the TV audience were given several opportunities to buy the cooker. Ben was watching:
A) direct selling
B) a sales promotion
C) an infomercial
D) outbound telemarketing
E) interactive electronic retailing
Correct Answer:
Verified
Q43: In a franchise contract, the franchisee pays
Q44: Martina was watching a Made-for-Television Movie on
Q45: When compared to catalogue retailing, TV home
Q46: Direct selling:
A) is a highly interactive form
Q47: Which of the following describes an advantage
Q49: Where are most direct sales made?
A) On
Q50: The main difference between direct-mail retailers and
Q51: The major advantage of TV home shopping
Q52: Due to the _of services, service retailers
Q53: Why do movie theatres sell tickets for
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