Martina was watching a Made-for-Television Movie on the Life Channel when she saw an ad for a series of books for people who want to save money on home repairs. She called and ordered the book on plumbing that was first in the series. Martina responded to:
A) an infomercial
B) direct selling
C) interactive electronic retailing
D) outbound telemarketing
E) direct-response advertising
Correct Answer:
Verified
Q39: Which of the following statements about discount
Q40: Category specialists are sometimes called category killers
Q41: When multilevel direct selling becomes a pyramid
Q42: Infomercials:
A) are 60-seconds commercials
B) are not shown
Q43: In a franchise contract, the franchisee pays
Q45: When compared to catalogue retailing, TV home
Q46: Direct selling:
A) is a highly interactive form
Q47: Which of the following describes an advantage
Q48: Ben saw a half-hour TV show with
Q49: Where are most direct sales made?
A) On
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