Choose the term that best fits the following: It has never been more critical for retailers to integrate digital opportunities into the shopp experience, with the Internet available at work, at home, and on the go (mobile). Digital a physical experiences are converging, with shoppers expecting interactive, value-added experiences anytime, anywhere, and through any channel.
A) Ubiquitous connectivity
B) Growing retailer power
C) New age of marketing
D) Buying local, going green
E) Empowered, discriminating consumers

Question

Quizplus · Accepted Answer

Ubiquitous connectivity refers to the constant availability of the internet and digital services, which allows for the integration of digital opportunities into the shopping experience, as described in the scenario.

Choose the Term That Best Fits the Following: It Has