Choose the element of the retail mix that best applies to the following: Retailers may appeal to different customer needs and offer different assortments and varie merchandise and services.
A) Type of merchandise/services offered
B) Breadth and depth of merchandise offered
C) Price of merchandise
D) Level of customer service
E) None of these apply

Question

Quizplus · Accepted Answer

Breadth and depth of merchandise offered refer to the variety and assortment of products and services a retailer provides, which allows them to appeal to different customer needs.

Choose the Element of the Retail Mix That Best Applies