Clara owns a popular women's boutique in a gentrified urban area. She carries women's career wear and an extensive selection of quality leather handbags. Recently, Clara noticed that her shoppers have high awareness of her apparel, but are surprised when
They see the handbags. Since the handbags have high margins, she is concerned about the shoppers' surprised response. What should Clara do?
A) Clara should allocate more of the communication budget to advertise the handbags in special ads
B) Clara should do nothing since the handbags are selling
C) Clara should place the handbags in the back of the store
D) She should realize the passing fad of leather and provide less of an assortment
E) Clara should spend the same on each merchandise category her store carries in order to maximize the profits
Correct Answer:
Verified
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