Which of the following is not true about co-op advertising?
A) Co-op ads tend to blur the distinction between retailers.
B) Co-op rates paid to retailers are established by strict government regulations.
C) The vendor pays for part of the retailer's ad - but dictates some conditions.
D) Co-op ads is a promotional program that sees a vendor and retailer working together.
E) A conflict in goals between a retailer and vendor can reduce the effectiveness of co-op ads.

Question

Quizplus · Accepted Answer

Co-op rates paid to retailers are not established by strict government regulations; they are typically negotiated between the vendor and the retailer.

Which of the Following Is Not True About Co-Op Advertising