Providing customer service is an expense to a retailer. What benefit does the retailer receive from incurring the expenses involved in providing good customer service?
A) Generates positive word-of-mouth communication
B) Attracts new customers
C) Current customers return to the store
D) Reduces costs
E) Does all of these

Question

Quizplus · Accepted Answer

Providing good customer service can lead to positive word-of-mouth, attract new customers, encourage repeat business from current customers, and potentially reduce costs in the long term by building customer loyalty and reducing the need for extensive marketing efforts.

Providing Customer Service Is an Expense to a Retailer