Build-A-Bear Is a Unique Specialty Store That Teaches Its Customers

Build-A-Bear is a unique specialty store that teaches its customers how to build a cuddly stuffed animal through a series of stations throughout the store. Each bear is unique. The core of the business is light-hearted and kid-oriented. Even the CEO calls herself Chief Executive Bear. The focus on fun, creativity, and humour can be considered a part of the:

A) organization culture
B) corporate structure
C) corporate procedure
D) human resource plan
E) compensation plan