When Making a Good Markdown Decision, a Retailer Needs To

When making a good markdown decision, a retailer needs to:

A) limit markdowns, as they hinder customer loyalty
B) rely exclusively on the computer software designed for optimal pricing
C) consider only the rules-based approach because it has proven its reliability
D) partner with the vendors to coordinate deliveries and help share the financial burden of the markdowns
E) heed the opinions of the consumer groups who monitor pricing practices