An appliance store wants to get customers who are buying an upright freezer to trade up to the more expensive self-defrosting model. Which of the following practices can be used by the store to achieve this goal?

Question

Quizplus · Accepted Answer

Price lining involves offering a product line with several items at specific price points, encouraging customers to trade up to a higher-priced model by highlighting the added features and benefits.

An Appliance Store Wants to Get Customers Who Are Buying