Some customers who have shopped in a variety of malls have used the term "cookie cutter stores" to describe how similar each apparel store appears and how each seems to stock identical merchandise. The stores look like they were cut from the same cookie
Cutter. This sameness is due in large part to:
A) a perceived rather than an actual image
B) mall promotional campaigns
C) using the same architects
D) the stocking of manufacturer brands
E) the development of store loyalty
Correct Answer:
Verified
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