Sears sells men's casual wear under the private brand name Nevada. It also carries sportswear by Arrow, Adidas, Dockers, Point Zero, and other manufacturer brands, but Nevada is priced slightly below the manufacturer brands. Sears makes no attempt to trade off the manufacturer brand equity, however, consumers perceive the Nevada to be the equivalent of the manufacturer brand. With the Nevada brand, Sears is using
________ branding.

Question

Quizplus · Accepted Answer

The Answer of Sears sells men's casual wear under the private brand name Nevada. It also carries sportswear by Arrow, Adidas, Dockers, Point Zero, and other manufacturer brands, but Nevada is priced slightly below the manufacturer brands. Sears makes no attempt to trade off the manufacturer brand equity, however, consumers perceive the Nevada to be the equivalent of the manufacturer brand. With the Nevada brand, Sears is using
________ branding.

Sears Sells Men's Casual Wear Under the Private Brand Name