Kim owns a small toy shop specializing in hobbies. At a recent trade show, he saw a new vendor selling electric trains that were powered by a single track. The merchandise looked detailed, seemed to run smoothly, and didn't jump the track. He went back to his hotel to research the vendor on the Internet, and to make a few calls to other shops to
Inquire about its reputation. Kim is in which phase of the level of commitment to a retailer-vendor relationship?
A) Awareness
B) Exploration
C) Expansion
D) Commitment
E) Consideration

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The Answer of Kim owns a small toy shop specializing in hobbies. At a recent trade show, he saw a new vendor selling electric trains that were powered by a single track. The merchandise looked detailed, seemed to run smoothly, and didn't jump the track. He went back to his hotel to research the vendor on the Internet, and to make a few calls to other shops to
Inquire about its reputation. Kim is in which phase of the level of commitment to a retailer-vendor relationship?
A) Awareness
B) Exploration
C) Expansion
D) Commitment
E) Consideration

Kim Owns a Small Toy Shop Specializing in Hobbies