Eve worked as a senior buyer for jewellery. On a recent visit to a trade show, she noticed a new vendor selling unique earrings, necklaces, and bracelets with small gemstones depressed into the gold. She had seen such pieces in trade magazines before, but ignored them because of the exorbitant price. She thought her affluent customers would appreciate the look, so she decided to make a smaller buy than usual, and try the jewellery out in only a few urban markets. Which phase best describes Eve's level of
Commitment to a retailer-vendor relationship?

Question

Quizplus · Accepted Answer

Eve's decision to make a smaller purchase and test the jewellery in select markets indicates she is in the Exploration phase, where she is trying out the vendor's products on a limited basis to assess their potential.

Eve Worked as a Senior Buyer for Jewellery