If parallel branding attempts to benefit from the brand equity of a national brand by imitating its packaging and product qualities, then why is it not illegal?

Name: If parallel branding attempts to benefit from the brand equity of a national brand by imitating its packaging and product qualities, then why is it not illegal?
Brand: Quizplus
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Quizplus · Accepted Answer

The Answer of If parallel branding attempts to benefit from the brand equity of a national brand by imitating its packaging and product qualities, then why is it not illegal?

If Parallel Branding Attempts to Benefit from the Brand Equity