During the maturity stage of the category life cycle,:
A) distribution intensity is limited
B) the level of variety is probably the greatest
C) the promotion is informative in nature
D) the target market is middle-income adopters
E) a penetration or skimming pricing strategy is implemented

Question

Quizplus · Accepted Answer

During the maturity stage, the market is saturated, and companies offer a wide variety of products to differentiate themselves and maintain market share.

During the Maturity Stage of the Category Life Cycle