What is a drawback of utilizing a category captain?
A) Retailers tend to ignore best practices advice
B) Retailers can take advantage of their position and minimize competing brands
C) Retailers take advantage of the information and test legal limits
D) Vendors could take advantage of their position and maximize their own sales
E) There are no drawbacks to utilizing a category captain

Question

Quizplus · Accepted Answer

Vendors could take advantage of their position as a category captain to prioritize their own products over competitors, potentially leading to biased category management and reduced competition.

What Is a Drawback of Utilizing a Category Captain