If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its outlets within a 300-mile radius, the chain would be practicing:
A) vertical integration
B) service marketing
C) channel expansion
D) horizontal expansion
E) vertical retailing

Question

Quizplus · Accepted Answer

Vertical integration occurs when a company expands its operations into different stages of production within the same industry, such as a florist chain opening a plant nursery to supply its own outlets.

If a Chain of Florist Shops Opened a Plant Nursery