The intensity of competition is greatest among retailers when:
A) they are located far from each other and target the same customer
B) they are located near each other and target the same customer
C) they are located far from each other and offer similar retail offerings
D) they are located near each other and offer similar retail offerings
E) price dominates the retail mix

Question

Quizplus · Accepted Answer

When retailers are located near each other and offer similar retail offerings, the competition is intense because customers can easily compare products and prices, leading to a higher likelihood of switching between retailers.

The Intensity of Competition Is Greatest Among Retailers When