According to research by Frederick Reichheld,which of the following post- consumption questions is the most predictive of future consumer behaviors?
A) How strongly do you agree that [company X] deserves your loyalty?
B) How likely is it that you would recommend [company X] to a friend or colleague?
C) How likely is it that you will continue to purchase products from [company X]?
D) How strongly do you agree that [company X] sells quality products?
Correct Answer:
Verified
Q8: Effective marketing objectives should be all of
Q9: Which of the following is a true
Q10: According to the generic marketing plan presented
Q11: Which element of a marketing plan allocates
Q12: Customer satisfaction surveys,secret- shopper reports,and return on
Q14: In a marketing plan,modifications made to budgets
Q15: A _ would most likely be used
Q16: is the impact on business performance resulting
Q17: According to ,a dependent variable can be
Q18: A sound marketing plan should do all
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