The text describes how Lexus was able to successfully enter the luxury sedan market despite the dominance of BMW. Which of the following best explains how Lexus accomplished this task?
A) Lexus focused on the market segment that valued reliability.
B) Lexus used advertising that attacked BMW's quality ratings.
C) Lexus targeted customers who were interested in high performance.
D) Lexus used full market coverage to lower BMW's market share.
Correct Answer:
Verified
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