A firm that targets very broad segments with relatively homogeneous offerings is most likely using a marketing strategy.
A) niche
B) multi- segment
C) target
D) global
Correct Answer:
Verified
Q25: A strategy of differentiated marketing will most
Q26: Which of the following is LEAST likely
Q28: What is the purpose of conducting a
Q29: Which of the following refers to the
Q31: A firm that selects and focuses on
Q33: Which of the following is NOT an
Q33: What is differentiated marketing? What are the
Q34: How can a firm benefit from segmenting
Q35: Unlike business markets,consumer markets can be described
Q35: Age,income,lifestyle,and location are examples of .
A)perceptual needs
B)segment
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents