Kellogg's has marketed Special K cereal for a number of years to a loyal customer base.Its introduction of a new cereal called Special K with Red Berries is an example of a(n)strategy.

Question

Quizplus · Accepted Answer

The introduction of Special K with Red Berries is a brand extension strategy, as it involves adding a new product variant under the existing Special K brand.

Kellogg's Has Marketed Special K Cereal for a Number of Years