Over the past 100 years or so,Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world.The company occasionally tinkers with the product's marketing mix to maintain market share.Crayola crayons are in the stage of the product life cycle.

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Crayola crayons are in the maturity stage of the product life cycle, as they have been established for over 100 years, are widely recognized, and the company focuses on maintaining market share through marketing efforts.

Over the Past 100 Years or So,Binney and Smith's Crayola