Which of the Following Statements About Brand Equity Is NOT

Which of the following statements about brand equity is NOT true?

A) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
B) Brand equity can provide a competitive advantage.
C) Brand equity refers to the brand's value to an organization.
D) The highest level of brand equity involves establishing product benefits.
E) Brand equity means a brand has customer loyalty.