A company introduced the Funday film to compete with lower- priced brands,but it found many of its regular customers buying Funday instead of their usual,higher- priced film.The company experienced .

Question

Quizplus · Accepted Answer

Cannibalization occurs when a company's new product eats into the sales of its existing products, as seen when regular customers switched to buying the lower-priced Funday film instead of the higher-priced options.

A Company Introduced the Funday Film to Compete with Lower-