Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna,even though the Kroger tuna costs $0.15 less per can.Chicken of the Sea has brand _ .

Name: Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna,even though the Kroger tuna costs $0.15 less per can.Chicken of the Sea has brand _ .
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

Brand equity refers to the value and strength of a brand that allows it to sell more than a generic or less well-known brand, even at a higher price.

Chicken of the Sea Brand Tuna Sells More Than the Same